Housewife's Awareness of The Role of Consumer Protection Associations And its Relation to the rationalization of household consumption

The current study aimed to examine the relationship between awareness of the role of consumer protection associations in their preventive and therapeutic aspects and the rationalization of household consumption in its two dimensions: rationalization of commodity consumption (electricity, food, clothing, water) and rationalization of service consumption (medical, educational, recreational, social media, and purchasing) among a sample of housewives. The study also explored the differences among housewives, considering their rural or urban residence and their employment status.



The results revealed a statistically significant positive relationship between awareness of the roles played by consumer protection associations and the rationalization of household consumption in both dimensions at a significance level of 0.01. There were no statistically significant differences in the average scores between rural and urban housewives in their awareness of the roles of consumer protection associations or in the rationalization of household consumption in both dimensions.



Furthermore, no statistically significant differences were found between working and non-working housewives in the rationalization of commodity and service consumption, except for significant differences in the rationalization of food consumption, clothing consumption, and commodity consumption at a significance level of 0.01.



In conclusion, the study emphasized the importance of awareness programs for housewives through various visual and auditory media, along with the significance of training courses, educational seminars, and awareness meetings to promote rational consumption and protect families from unethical trade practices.