Housewife's Awareness of the Role of Consumer Protection Associations and its Relation to the Rationalization of Household Consumption

Document Type : Original research articles

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Department of Home and Institutions Management, Faculty of Home Economics, Menoufia University, Shibin El Kom, Egypt

Abstract

The study examined the relationship between housewives' awareness of consumer protection associations' roles in both preventive and therapeutic aspects and the rationalization of household consumption. It aimed to analyze differences among homemakers based on factors such as their residency (rural vs. urban), employment status (employed vs. unemployed), family size, educational level, family income, type of residence, and housing situation. Using a descriptive and analytical approach, the researchers prepared and electronically administered questionnaires to 300 housewives randomly selected from rural and urban areas in various governorates of Egypt. The results showed a statistically significant positive relationship (p < 0.01) between awareness of consumer protection associations' roles and household consumption rationalization. Furthermore, there were no statistically significant differences between employed and unemployed housewives regarding different aspects of consumption rationalization. Additionally, the study found no significant differences among the sample of housewives in their awareness of consumer protection associations or in their approaches to household consumption rationalization. In conclusion, the study recommends developing awareness programs for housewives through media channels, engaging specialists in consumer protection, and organizing training courses in collaboration with consumer protection centers and associations.

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