Electronic Shopping and its Relationship to Insatiable Buying on a Sample of Housewives

Document Type : Original research articles

Authors

1 Department of Home and Institutions Management, Faculty of Home Economics, Menoufia University, Shibin Elkom, Egypt

2 Department of Homes and Institutions Management, Faculty of Home Economics, Menoufia University, Shibin El Kom, Egypt.

3 Department of Home Management and Refrigeration, Faculty of Home Economics, Menoufia University

Abstract

The current study aimed to identify the nature of the relationship between electronic shopping with its three axes ((internet shoppers' practices, motives for using electronic shopping, obstacles to using electronic shopping) and binge buying with its three dimensions (motives for binge buying, feelings associated with binge buying, consequences of binge buying) among Rabat families. The current study followed the descriptive analytical approach, where the e-shopping questionnaire and the voracious buying questionnaire were prepared and codified, and the questionnaire was applied to a sample of female heads of household chosen in a purposeful way consisting of 500 female heads of household from different social and economic levels. The results showed that there is a statistically significant negative correlation between online shopping with its three axes and the desire to buy with its three dimensions at the level of significance 0.01. The study presented a set of recommendations, the most important of which is that online shopping sites must provide accurate and sufficient information to shoppers about goods and services. A person must listen carefully to the comments, suggestions, and complaints of customers (online shoppers). Providing guidance services on how to safely use and complete electronic shopping transactions through the site, creating programs in all media to raise awareness of proper consumption and the danger of luxury shopping and safe shopping from the Internet, holding educational seminars by specialists to raise awareness of the need for moderation in purchasing products from the Internet and buying only what the individual needs.

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