Benefit from the Aesthetics of the Typography to Enrich Youth Clothes Using Printing and Embroidery

Document Type : Original research articles

Authors

Department of Clothing and Textile, Faculty of Home Economics, Menoufia University, Shibin El Kom, Egypt

Abstract

The art of typography is the art of design techniques using calligraphy, modifying it, and arranging in line in certain forms, and it depends on the use of English or Arabic letters in an attempt to produce an expressive and simple artistic painting at the same time. About the personality of the individual. The study aims at the possibility of benefiting from the art of typography in creating clothes for young people to achieve the foundations and elements of design and to achieve the innovative and aesthetic aspect of clothes. Methods and tools: (20) designs were designed and designs were judged by: Preparing a questionnaire form to measure the opinions of specialized arbitrators as well as measuring Young people’s opinions on making use of the aesthetics of typography in enriching youth clothes using printing and embroidery. The data were analyzed and statistical transactions were performed using the spss program to extract the results. The results reached a consensus of the opinions of the specialists on the proposed designs, as we find that the evaluation of the quality coefficients of the proposed designs are high, as it was found that (17) designs obtained a quality coefficient located at the (appropriate) level, and (2) designs obtained a quality coefficient located in Level (fairly appropriate), number (1) of the design obtained a quality coefficient that falls to the level of (unsuitable). Which illustrates the benefit of the aesthetics of typography in designing youth clothes, and the research recommends paying attention to studies and research on modern arts, which highlight the relationship between these arts and the art of fashion design, adopting modern trends of fashion in the production of clothes.

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