Awareness of the Head of the Family with the New Commodity Support System and its Relationship to her Consumer Behavior

Document Type : Original research articles

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Department of Home and Institutions Management, Faculty of Home Economics, Menoufia University, Shibin El Kom, Egypt)

Abstract

The aim of the current study was to determine the nature of the relationship between the awareness and practices of the head of the family towards the new commodity support system with its axes and its consumer behavior in two dimensions. The study sample included 500 working and non-working female heads of families, and the sample was chosen in a random manner from different social and economic levels. Families and the study followed the descriptive-analytical approach, and one of the most important results of the study was the existence of a positive correlation between the awareness of the heads of families towards the new commodity support system with its three axes and its three dimensions consumer behavior at the level of significance (0.01). There is a positive correlation between the new commodity support system and some variables The social and economic level (age, family size) at the level of significance (0.01), there is a positive correlation between the consumption behavior of female heads of household and some variables of the social and economic level (age, educational level of the father, monthly income of the family) (0.01), While there are statistically significant differences between the average scores of women heads of rural and urban families in the axis (luxury behavior) at the level of significance (0.05), the study made some recommendations, including increasing campaigns to clarify the meaning of support, preparing programs to acquire rationalization skills through (media, schools, university ).

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