Women's attitudes towards e-shopping and their relationship with the economic values (a comparative study

This research aims to identify women’s attitudes towards e-shopping and their relationship the economic values. The pilot study research comprised 35 Egyptian and Saudi families selected randomly from the Governorates of Cairo and Jazan(KSA). The basic research sample comprised 219 Egyptian and Saudi working and non-working housewives from different economic and social backgrounds with tendencies of e-shopping. The research instruments included; the form of general data, the questionnaire of women's attitudes towards e-shopping and the questionnaire of economic values (prepared by the two researchers). The research adopted the analytical descriptive approach.
The research concluded the following:
-       There is a negative correlationship between women's attitudes towards e-shopping including its domains (cognitive-emotional - behavioral) and the economic values including its domains (saving-investment-consumption-shopping).
-       There are differences of statistical indication between the Egyptian and Saudi women regarding their attitudes towards e-shopping in favor of the Saudi women at 0.001 indication level.
-       There are differences of statistical indication between the Egyptian and Saudi women regarding the economic values including its domains (saving-investment-consumption-shopping) in favor of the Egyptian women at 0.001 indication level.
-       There are no differences of statistical indication between the working and non-working women regarding their attitudes towards e-shopping.
-       There are differences of statistical indication in women's attitudes towards e-shopping regarding the differences in (women's education level-family income level-family size) at 0.01 ,0.001 indication levels.
-       There are differences of statistical indication according to women's education level in favor of the higher one at 0.01,0.001 indication levels.
-       There are no differences of statistical indication in women's economic values according to their work and education level.
-       There are differences of statistical indication in the economic values according to the different family income and family size at 0.01 ، 0.001 indication levels.
-       The nationality, wife's and husband's education levels, women’s age and family size have been the study most affecting variables on women’s attitudes towards e-shopping and the economic values  
The two researchers recommended the necessity of preparing awareness programs, through various mass media and in collaboration with the specialists in family and childhood institutions management, to provide sufficient information about positive and negative modern shopping devices to disseminate awareness and protect shoppers from potential hazards resulting from the common use of such devices.