Activating the Egyptian tourism by using some clothing pieces and accessories decorated by the Etamen pharonic drawings

Document Type : Original research articles

Authors

Abstract

The research aims at making use of the Etamen – embroidered  pharonic drawings on clothes to decorate the clothes and the clothing accessories of the tourists to raise the aesthetic value. Producing clothing pieces and accessories that suit tourists ( men, women and kids) decorated with Etamen – embroidered pharonic drawings on cotton cloth as a free and semi- permanent marketing for the Egyptian tourism in foreign countries. Assessing the opinions of the customers ( tourists) on the clothes and accessories that are decorated with the Etamen- embroidered pharonic drawings. The descriptive approach    was used to study the Etamen textile and the way it was embroidered, and to show the effect of the ancient pharonic civilization on clothes, and to assess the tourists' opinions on the proposed accessories and clothes after adding the Etamen- embroidered pharonic decorations, ten clothing pieces and accessories were applied which were decorated by the Etamen- embroidered pharnoic drawings 
      The research tools include a questionnaire to assess the accessories and clothing pieces after adding the Etamen –embroidered pharonic drawings by specialized professors. A questionnaire to assess if tourists really accept those pieces and accessories after adding the Etamen- embroidered pharonic drawings ( the same questionnaire presented to specialized professors is translated into English)  
The research has reached:
            There are statistically significant differences among the executed pieces to achieve the aesthetic and professional side according to opinions of specialized professors. There are statistically significant differences among the executed pieces according to opinions of specialized professors. There are statistically significant differences  among the executed pieces pieces to achieve the aesthetic and professional side  according to opinions of customers. There are statistically significant differences among the executed pieces according to opinions of customers

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