Use of modern technologies of e-marketing by using augmented reality techniques for developing the performance of clothes selling ports

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Abstract

The current research aims to design and implement an application program based on the integrated reality technology and its application in the detection of its role in the selection of  Clothes models, investment time and effort of the consumer during the search for its requirements from clothes and Accessories , the rapid measurement of models through the use of the program and non-accumulation in front of the measuring room and show the impact of the application of the program on the volume of sales The study of the effect of the program on the purchasing trends of the consumer and shop owners through building the program and applying it to a number of famous shops in Shebin El Koum and applying the tools of study Which the research has built to verify the results of the application, The study concluded with the successful implementation of the proposed program and its positive impact on the components of the production and marketing system, which are the outlets and the consumer. At the end of the study, the study reached a set of recommendations and proposals with future research that could, if implemented, develop the marketing system of clothing and improve the buying and selling trends among the customers in the clothing products.
 

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