EFFECTIVENESS OF THE PRINTING DESIGN IN SUPPORTING THE ARTISTIC VALUES OF THE TEXTILE BAG

This century witnessed a lot of difficulties in controlling the individual character in Applied Arts until it has become difficult to maintain environmental roots of art work, the bags industry is one of the advanced industries that live up to the global tastes, which do not require a lot of money and big construction, where the developed and developing countries alike give great attention to promotion of that industry, and the advancement of it, so the research try to activating the role of the printing design to enrich textile bags consistent with the recent tendencies and tastes of consumers and promoting for its. So the research is concerned to: Identify the ingredients of printing designs suitable for textile bags in line with the social environment and contemporary culture and preparing seven innovative patterns of printing designs to enrich the artistic values for different types of textile bags (women's work bag - bag for baby belongings - women's bag for occasions - bag for shopping - sport bag - handbag for girls - girl's bag for out), the proposed designs were applied by hand printing methods of silk screen and using the pigment colours and the prominent printing pastes to give distinctive aesthetic effects. Questionnaire was prepared to evaluate the artistic performance for the created printing designs for the suggested cloth bags , it had included ten items for evaluation by ten specialists and the results of the questionnaire were treated statistically to be sure of its achievement of the research hypotheses.

Journal of Home Economics, Volume 28, December (4), 2018
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The results of the study show that: The evaluating items have the high acceptance levels, the evaluating items (third and fifth) related with the textures and colour spaces achieved the highest percentage of the acceptance (%96) because of their contribute to enrichment the applied designs The designs (first, second and fourth) have the highest percentages of the acceptance, where the second design (a bag for baby belongings) achieved (%97), the first design (women's work bag) achieved (%94), and the fourth design (bag for shopping) achieved (%90), and this because these designs are characterized by artistic visions more effective and credibility for the evaluating items. Finally, the research recommended to: Encourage the spirit of innovation and find the recent trends and nontraditional ideas in printing designs to encourage the initiatives for the small industries of the textile bags, achieve a reliable and modern uses and promote to the domestic products.