UNIVERSITY STUDENTS’ MOTIVATION TO USE SOCIAL NETWORKS AND THEIR RELATION TO THEIR VALUES

The aim of the research was to evaluate the motives of using social networks and their relation to the values ​​of the university students through a number of sub-objectives, including:

Determining the levels of motives for the use of social networks among youths "research sample" dimensions and the value of youth "research sample" dimensions.
Evaluation of the study of the correlation between some socio-economic variables of the students "research sample" and the motives of the use of social networks and the value of them.
Explain the impact of the use of the networks of students "research sample" on the basis of their values.
Explain the differences between youths "research sample" in the motives of using social networks and the value structure according to the place of residence (rural - urban), the work of mothers (workers - non - workers), gender (male - female).

The research tools included: (General data form - questionnaire of motives of using social networks - questionnaire of youth values). The research was conducted on a sample of (200) students enrolled in the University of Menoufia, and from different social and economic levels.
Search results:

There is a statistically significant positive correlation between 0.001 and 0.05 among the total motives of the use of social networks: age of the student, level of education of father and mother, categories of household financial income, number of family members, age of mother and father,
There is a statistically significant positive correlation between 0.001 and 0.05 between the total value structure and the age of the student.
There is no statistically significant correlation between the total value structure and the number of years of marriage - number of family members - father's age - number of hours of use of social networks
There were statistically significant differences in 0.001 among young working mothers and non-working mothers in: (motives of using social networks in its four dimensions - the value structure in its six dimensions) for the children of working mothers.
There was a statistically significant difference between 0.001 among the youth scores of the "study sample" in the motives of using the social networks in its four dimensions and the value format in its six dimensions according to the level of father education in favor of the higher education level.

Search recommendations:
Intensifying scientific seminars and targeted educational programs that show the university students the negative impact of social networks on values, youth behavior, concepts and culture.