Housewives Awareness of TV advertisement and its Relationship to the BehavioralPattern of Pride at The Stage of Children Marriage

The main objective of the study was to study the relationship between housewives awareness of TV advertisement and the behavioral pattern of pride at the stage of children marriage by determining the level of housewives awareness of TV advertisement with its three axes (Knowledge,  Attitudes, Practices) and also determining the level of behavioral pattern of pride at the stage of children marriage of housewives "the study sample", studying the relationship between some socio-economic variables and each of awareness of TV advertisement and behavioral pattern of pride at the stage of children marriage of housewives "the study sample", Study the differences in each of the level ofawareness of TV advertisement and behavioral pattern of pride at the stage of children marriage of housewives "the study sample"according to some social and economic variables.
There were several tools are used to obtain the data and information that needed for the study, including: The General Data Form for housewives, awareness of TV advertisementQuestionnaire and behavioral pattern of pride at the stage of children marriageQuestionnaire.  The study tools were applied on a sample of (180) house wife.The study sample was selected by object-intentional way fromAswan Governorate, the city of Aswan and its suburbs and from different educational, economic and social levels where the family must be at the stage of children marriage, this study follows the descriptive and analytical approach.
The most important results of this study were the following: There was a positive correlation statistically significant at 0.05 between awareness of TV advertisement and Marriage years and Husband's level of education and there was a positive correlation statistically significant at 0.001 between behavioral pattern of pride and wife's level of education, there were statistically significant differences at 0.001 and 0.01 between rural and urban in awareness of TV advertisement and behavioral pattern of pride for urban, there were statistically significant differences at 0.001 between working and non-working wives in practices for working wives, there were statistically significant differences at 0.001, 0.01and 0.05 between housewives "the study sample" in awareness of TV advertisement and behavioral pattern of pride according to wife's level of education according to the high level education, there were no statistically significant differences between housewives "the study sample" in awareness of TV advertisement and behavioral pattern of pride according to family income earners. The researcher recommends making extension programs to develop the awareness of TV advertisement and consuming patterns